03 Oct Learning from the Experts: Sales and Socials

FC Designer Workspace learners and businesses were invited to a 2-hour Sales and Socials masterclass held via Zoom on 30th September 2022. Fashion-Enter’s Deputy CEO, Jackie Bertram and Digital Marketer, Leah Martin joined forces to impart their wisdom and offer top tips when selling and promoting a brand.

Jackie’s career span’s over 20-years having worked for the some of the biggest retailers in the UK; including George@ASDA, Blacks Outdoors and ASOS.com. During the first hour of the session Jackie talked about having a clear brand identity and used a powerpoint presentation to show examples of brands that have achieved this. She also discussed market strategies and growth areas and how the sales environment is constantly changing and every business needs to be quick to react and adapt accordingly.

Digital Marketer, Leah Martin, took over the session in the second half to give her advice on social media and how to navigate the many social media platforms to successfully engage with your target audience to promote your products. She also showed lots of examples of what works and how other small brands along with large established retailers build on their followers and maintain loyalty.

The pair rounded off the session with clear bullet-point take aways and invited attendees to ask specific questions.

Feedback from the masterclass included:

“I learnt a great deal on marketing, especially on social media.”

“10 out of 10, I have learnt so much, very grateful for the seminar.” 

“I found the existing brand examples really helpful and both speakers explained everything clearly.”