26 Jan Free Expert Advice – Building A Fashion Brand Masterclass

On 25th January 2023 Fashion-Enter Ltd’s CEO, Jenny Holloway, was joined by SilkFred.com brand scouts Clarissa Clarke-Williams and Abbey Bingham to present a free masterclass on ‘Building a Fashion Brand.’ Packed full of need-to-know advice this fully-booked session, held at the FC Designer Workspace, was also available to watch online.

The 10 step guide offered expert advice that every brand start-up needs to know, including: identifying a gap in the market, creating your niche, developing a business plan, your target audience, creating a range plan, costings, production, today’s market and more.

As the masterclass was held in a classroom setting the speakers were able to interact with attendees which made for some lively discussions. Following the 10 step guidance from Jenny Holloway brand scouts from the highly successful online fashion platform, SilkFred.com, added to the session with further advice on what they look for in a brand. The ladies also provided prime data on what sells and why, what the current best sellers are, peak consumer buying times and more. The information they provided really resonated with the group as they explained what key brand elements need to be in place for a brand to be reviewed and sold via a platform such as SilkFred.

Jenny Holloway commented: “Helping and informing fashion brand start-ups with all the essential, up-to-date information they need is what FEL is all about. The fashion industry is tough, particularly in today’s economic climate, however with the right concept and business knowledge it is possible to generate a successful business. Thank-you to SilkFred for joining us and sharing their top tips.”

Not all of the attendees plan on starting their own brand however the masterclass included plenty of relevant information that supports a career within the fashion and textile industry and Jenny rounded off the session with advice on CV writing, finding the right job, work experience, job interviews and more.

Feedback from attendees included:

“I have learned amazing things from SilkFred. They have made me understand the production of designing dresses. It will help me in the future.”

“I found out about the in’s and out’s of starting a brand and how to go about it. Very informative.”

“It was very useful, I loved learning about the details and information about setting up my own brand. I now understand how important it is to research beforehand and use data about selling my product.”

“I learnt about the beginnings of being able to formulate and plan around potentially building a brand.”

“Learnt about SMETA & Fast Forward Auditing.”

“Everyone was very friendly and informative.”

“That was so honest and informative!”

Don’t miss out on next months free, informative masterclass: 12 Step Plan to Develop and Create a Fashion Collection including a tour of our Fashion Studio via Zoom