24 Feb Fit guru – the next session on perfect fit at the FCDW
On 24th February Fashion-Enter Ltd CEO Jenny Holloway met with Anastasia Vouyouka from Telestia and SITAM-AB & to discuss running another seminar for the tenants and the learners at the FC Designer Workspace. Previously Anastasia visited Fashion-Enter and provided an overview of personal experience in fit and the consequences of poor fit resulting in landfill.
Products are being returned and the piles of unwanted garments continue to increase. The consequence of ignoring these truths, is tons of unsold garments, of mountains of landfill to every possible place on earth, far from our eyes, in Africa, South America, Asia, contributing to a global environmental disaster.
In the meantime these undeniable facts hide what is lost in this process and desperately needs to be restored. We just keep chasing profit, which however, is fading in front of our eyes.
The answer is that brands and businesses are opting for the choices that are familiar, that are easy, the most profitable and the less disruptive ones that don’t necessarily tackle the problem head on.
Change needs to come at every level, from textile production to the design and production of garments that consumers want and that fit perfectly. Long gone are the days of mass production and quick profits, it is time for a more considered approach that begins with quality education and industry skills, that carries forward into a customer responsive and lean approach to garment production and retail.
Anastasia has decades of pattern and fit experience. She can offer advice and tuition on:
– Fit problems
– How to reduce design costs
– Cut pattern technology costs
– Prevent production issues
– Avoid returns and unsold garments
Anastasia comments: “Having Perfect Fit, Training and Technology as the main slogans for more than 40 years, we developed Telestia Training Technology and Creator CAD to serve the great need of Creative Design in the Clothing Industry. A clean sweep and reshuffle is needed now, to get back the real creative power of fashion design for today’s brands.”
A date for a fit seminar with Anastasia will be announced in due course.
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