29 Sep Mastering the Fashion Business Blueprint: FEL CEO Delivers Insightful Online Masterclass

On Friday, 26th September 2025 from 10:00 Fashion-Enter Ltd CEO Jenny Holloway delivered her insightful online masterclass – Mastering the Fashion Business Blueprint: Fine-tuning Your Plan for Success. 

Targeted at start-up fashion brands and designers, the one-hour session focused on five key areas critical to taking a fashion business from concept to execution. Attendees, including FC Designer Workspace residents, gained valuable guidance on refining their operational strategies, structuring their teams, identifying risks, setting implementation milestones, and preparing to pitch their business ideas with confidence.

Key Takeaways from the Session:

1. Operations and Production
Participants learned how to develop efficient operational plans, manage supply chains, control inventory, and identify the essential resources – from technology to facilities – required to run a successful fashion enterprise.

2. Organisational Structure and Team
Jenny outlined how to establish a clear organisational structure, define team roles and responsibilities, and implement a strategy for attracting and retaining top talent in the industry.

3. Implementation and Milestones
The session emphasised the importance of setting realistic goals, creating actionable timelines, and using key performance indicators to monitor progress and stay on track.

4. Risk Assessment and Mitigation
Participants were guided through identifying industry-specific risks, developing contingency plans, ensuring legal compliance, and understanding the regulatory landscape.

5. Executive Summary and Pitching
The final section focused on refining the executive summary and crafting a compelling pitch. Attendees were given tips on how to confidently present their business plans to investors, partners, and stakeholders.

A Positive Response and Engaging Q&A

The session concluded with an engaging Q&A segment, during which participants had the opportunity to ask Jenny direct questions about their business challenges. The feedback was overwhelmingly positive, with attendees expressing gratitude for the practical insights, clarity, and encouragement provided throughout the hour.

The next supportive masterclass will be announced in due course.