Expert Advice: Strategies to Create an Ethical Brand from Yarn Sourcing to Workers’ Rights

On 30th April, Fashion-Enter Ltd CEO Jenny Holloway gave an information loaded masterclass on: ‘Strategies to Create an Ethical Brand from Yarn Sourcing to Workers’ Rights’.

Many start-up brands and designers often ask about building ethics and best practice into their business from the beginning and this masterclass, held online via Zoom, was open to FC Designer Workspace residents and students alongside external attendees.

With ‘greenwashing’ rife in the fashion industry Jenny discussed the many key elements  required when building an ethical brand.

This included:

+ Tracing your fabric and yarns

+ Why is re-shoring occurring?

+ How can a UK factory be competitive?

+ The Factory Uncovered – compliance

+ What is SMETA?

+ What is Fast Forward?

+ New legislation and EPR

+ Cabbage

+ Eligibility to work (RTW)

+ National minimum wage

+ Review of invoices from freelancers

+ Employment/Evidence of payment

+ Health and safety

+ Mistreatment

+ Business management

+ Dirty Tricks – 16 on 16 off

While the masterclass included a PowerPoint containing a lot of essential information the free 1-hour session was informal and attendees were encourage to ask questions throughout.

Attendees thanked Jenny for her valuable knowledge and expertise, one commented: “I am new to all this but have been intrigued by this for a while and this session was incredibly inspiring and insightful.”

The next free masterclass via Zoom will take place on Wednesday 29th May, 10 – 11am and will be on the topic of: How to Manufacture Your Garments – Part 1 Sampling & Small Run Production.

Tap here to book your free place and a Zoom link will be emailed to you closer to the date.

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